How to Use Instagram Promote Button (Grow with ads inside Instagram)

Business strategies and marketing has been affected by the technology lately. Sudden surge of e-commerce or what is known commonly as online business have been observed for the past few years. This growth has something to do with advertising on different social media platforms, like you can use Instagram promote button and grow your business with ads inside Instagram. 

Marketing over the Internet is known to be the most convenient way to sell your products and grow your business. The Internet is providing a great way for business owners to reach their targeted markets. Consumers can have a very easy way to access these certain products and lessen the costs of transportation. 

Since the Internet world is open to the public, it also allows open communication between the consumers and online sellers. Providing an advertisement inside a social media site like Instagram can also allow business owners to personalize their content delivery and further enhance their product growth. 

The Instagram promote button allows you to promote your Instagram posts into ads inside the Instagram site. If you’re interested and would like to know how to use Instagram promote button to improve sales through ads inside this platform, feel free to follow the steps written below. 

Be reminded that before you can perform the steps, you’ll need to have a business account first. If you have not created your Instagram business account, try checking this post. But if you already have a business account on Instagram, you may read further. 

Grow with Ads inside Instagram by using Promote Button

Time Needed : 05 minutes

Here are the steps to use the Instagram promote button:

  1. Open your Instagram app and access your Profile.

    Tap the profile icon at the bottom right corner.

    use instagram promote button

  2. Scroll down and look for the post that you want to promote.

    They are shown as picture tiles. Select the picture that you desire to promote.

    instagram promote profile post

  3. Once you’ve selected the photo, tap on Promote.

    This is the option just below the picture at the bottom right.

    instagram promote post

  4. Select the Destination and tap on the arrow at the top right.

    This is the option where people would see the action of your promotion. For example, if you’ll select Your Profile – they will see Visit Instagram Profile on your post.

    instagram promote destination

  5. Select your Audience and tap the arrow at the top right.

    Automatic option works like your followers as it will look for those who have reacted with your posts and maybe they would like to see relevant contents. The Manual option will allow you to control your own audience based on the location, age, interests or gender. You can add many interests to maximize your potential audience size.

    instagram promote audience

  6. Select your Budget & Duration and tap on the arrow at the top right.

    This is where you’ll set how much you would like to pay for your promotion. The selected budget will affect the number of audiences that will see your promotion. Instagram suggests to spend at least $4 as the starting budget. The duration is the number of days that the promotion will be aired on Instagram and when it will end. It is recommended to promote your post for at least 6 days to allow more engagement from the audience.

    instagram promote budget

  7. Review the details and tap on Create Promotion.

    If you have not set your payment method, it would likely ask before reviewing the details. Just enter your card or bank details and agree with the terms and conditions.

    instagram promote review details

Tools
  • Instagram app
Materials
  • iPhone

After creating a promotion, it will show as pending approval at the bottom right of the post. Just wait for the confirmation that it has been approved. To view the statistics of your promoted post, tap on Insights and it will show you the details. This is where you’ll see how many audiences have seen your post and how much is spent on your budget. 

I hope that this article helped you promote your business through ads on Instagram. If you know someone who wants to use Instagram’s promote button, feel free to share this post to them. 

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